The Indian Television Academy (ITA) Awards, one of the most prestigious platforms honoring excellence in Indian television, marked its silver jubilee in grand style with the launch of a special ITA anthem. As the Academy celebrates 25 glorious years of recognizing talent and creativity in the television industry, the newly released anthem pays tribute to the power of storytelling and the people behind it.
The launch event, held in Mumbai, was a glittering affair attended by industry veterans, television stars, producers, and fans. The anthem, composed by a team of young talents and sung by some of television’s most loved voices, encapsulates the journey of Indian TV—from humble beginnings to becoming a cultural powerhouse that influences millions daily.
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Founder-director Anu Ranjan expressed her pride, saying, “It’s an emotional moment for us. The ITA has always stood as a pillar for the TV fraternity. This anthem is not just a song—it’s a celebration of everyone who has contributed to Indian television’s remarkable journey.”
The anthem, titled “25 Saal Ki Udaan”, combines visuals from iconic shows, memorable ITA moments, and heartfelt performances by beloved actors like Smriti Irani, Ronit Roy, Hina Khan, Divyanka Tripathi, and Harshad Chopda. The music video highlights the industry’s evolution—technological leaps, thematic diversification, and the rise of OTT.
Fans have welcomed the anthem with open arms, flooding social media with nostalgic posts and emotional reactions. Television stars, too, shared behind-the-scenes glimpses and personal anecdotes about their ITA milestones.
As the countdown to the 25th ITA Awards ceremony begins, this anthem serves as a perfect ode to an industry that continues to entertain, inspire, and unite generations.